In the motorcycle industry, Dennis Kirk is a bad name - not because of their service, but their pricing is unfair to dealers. On the one side Parts Unlimited is providing the parts for Dennis Kirk to deep discount, and on the other side, sells parts to dealers at a price too high for them to compete effectively with Dennis Kirk.
Dealers who buy from Parts Unlimited (and we are not one of them) are really subsidising the deep discounts on Dennis Kirk products. I am surprised there haven't been any law suites filed against Parts Unlimited for their anti-competitive actions.
Many of the manufacturers set 'firm' retail prices. The force companies like ourselves to sign agreements to adhere to specific pricing rules. Then these same manufacturers do nothing with Dennis Kirk sells the products dirt cheap. Vance & Hines is a great example. We had to sign an agreement to sell V&H prices at a fixed retail price. When we complained about Dennis Kirk, V&H ignored our complaints - all because Parts Unlimited is the 800lb gorilla in the industry.
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