Dude's very opinionated but I believe he makes a lot of good points.
He came up with some sort of friction test in order to rate different oils. He tests them at common running temperature which replicates actual running conditions.
He rates big buck synthetics like Amsoil highly, which is consistent with other oil tests I've seen, which lends credence that his methodology is solid.
Some good info regarding oil for motorcycles, including his hatred for JASCO and their MA rating (like I said, he's opinionated.) He also says using Zinc as a high pressure additive is old technology and the oil industry has moved on.
Anyway, I drunk the kool aid to some extent and ordered some oil for my car that rates high on his list.
BTW, many of the diesel oils we like so much, like Rotella 15W-40, don't rate very highly. Take it for what it's worth.

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