Even if there were no spills, over time drops of condensation from cold drinks would inevitably find their way to the entirely exposed and unprotected circuit board, (not so much as a box, or sheet of plastic or any sort of conformal coating... nothing) and the car wouldn't go no mo. The failure rate approached 100%.
At the time I ran into this on a friend's car, replacements from Mercedes were thousands of dollars if you could even get one, and used boards all had the same problem. One of the more doomed and idiotic things I've ever seen. Germans in general have never been able to comprehend why on earth Americans want cup holders.
On the same level of electrical idiocy is Ford's famed Fuel Pump Control Module; a wee aluminum box of magic circuits lurking under lots of their trucks that was bolted directly to the steel frame. Apparently no one at Ford had ever heard of such a fool thing as galvanic corrosion. Or road salt. Or rain. The replacements come with little rubber standoffs.




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